The term “hypebeast” is such an aggressive term. What comes to mind when you hear someone use that word? Do you associate it with a negative connotation? Does the idea of someone spending all their parents’ money on a Supreme Box Logo hoodie and a pair of Yeezy 350 V2s come to … More Hypebeast Culture: Dignifying or Demeaning?
“I don’t really rock [Supreme] too much… It got outta hand.” -Ian Connor I remember the first moment I knew I needed Supreme; I was 16 years old and I had just finished the first part of “Sold Out: The Underground Economy of Supreme Resellers,” and I was in shock at … More The Day James Jebbia Shrugged