In the age of social media, the beauty industry has become increasingly more prominent. In the past, beauty has been focused on makeup and covering up “flaws” and “imperfections.” Magazines and media placed a heavy emphasis on what the ideal woman should look like and encouraged women to alter their appearances to fit said standard. … More How Millennials Are Reinventing the Beauty Industry
Sustainable fashion is the newest trend in the fashion industry. As consumers become increasingly more aware of their ecological footprint, they have come to the realization that their shopping habits make a significant impact on the environment. By definition, fast fashion is “inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends.” … More Sustainable Fashion: Suspicious or Serious?
What was once used as a tool to post our Clarendon and Lo-Fi-filtered photos of Uggs, animals, and cringe middle school pictures has transformed into something much more than we could have ever imagined. Instagram has become the hub for advertising, business, and self-promotion. Practically everyone, including celebrities, college students, adults, and even dogs are … More From Basic to Business — Instagram’s Journey
90’s street style has made its return and we have never been more inspired! A former TREND member and photographer, Andrew Sauter (@sautermedia), returned to Tucson for the weekend with an idea to do a shoot at a junkyard with a 90’s hip hop/industrial twist. After driving around and being rejected from our first shoot … More Trash and Treasured Trends
Contrary to popular belief, Tucson drops below eighty degrees for at least a couple weeks out of the year, making outerwear a must-have in everyone’s wardrobe. Throwing on a jacket doesn’t always have to ruin a look, in fact, it can complete it. This week, we’ve compiled our favorite outerwear pieces that you need in … More The Outerwear Edit
At this week’s TREND meeting, we had Chris Strachan come in to discuss his sneaker-based nonprofit, “Kick’n It For a Cause.” A sneakerhead himself, Chris started this organization to ignite conversations that address and impact important social issues. In 2017, Chris raised over 30,000 pairs of sneakers for those in need in the Republic of … More The Sneaker Edition
White sneakers are perfect to make your dressed up outfits look effortless. … More How To: Wear White Sneakers